Web optimization is certainly a way of making the site visible to search engines which can drive traffic to the site as much as possible. However the users must stay for long time, so efforts are needed to hold them. This can be achieved by improving the site’s look through attractive themes and designs. Templates are highly recommended in such cases as it can give both looks and features to the users. Wordpress themes are the most used themes as they are easy to use. Joomla templates give a wide range of readymade and attractive templates at low cost.