Aside from the large market that is present on the Internet and the lesser cost that you will have to invest, Internet marketing can also help you know your competitors. You can visit their sites and find out some of the marketing schemes that they have been doing. Advertising online will not require you to be an expert in building websites or do complicated computer programs. All you need is the effort in promoting your website through affiliate programs and other SEO activities. Provided that you have a software product where you can play OGG files and you want to promote it, you have to find affiliates that are relevant to your product. You can also gain more knowledge from Internet marketing experts such as Questio or Chris Porter.